Legal Challenges and Regulatory Gaps in AI-Driven Personalization and Biometric Data Use in Fashion Retail: An Unexplored Frontier
Abstract This article examines the fast-paced convergence of AI and biometric technology in the international fashion retail industry with emphasis on these revolutionary effects on consumer personalization and data gathering. It highlights important legal challenges emerging from sensitive biometric data use, such as privacy threats, consent issues, and algorithmic discrimination. The research performs a comparative …

















