justice, right, legal

FASHION LAW AND BUSINESS PARTICIPANTS

BACKGROUND

Fashion is an Art form. Art is a means of self-expression. Fashion is a trend that affects everyone and defines a lot of people. It is the only sector in which everyone participates equally. Neither fashion nor style will ever go out of style. People will always purchase clothing. The idea of a global fashion industry is a contemporary invention.

Before the middle of the 19th century, most clothing was manufactured to order. They were expertly made by hand by artisans. Fashion is an aesthetic expression that is fashionable at a given time, location and within a certain environment, particularly in terms of attire, accessories, makeup and haircuts. Fashion is a unique and widely accepted form of expression that is historically linked to fashion seasons and collections.

INTRODUCTION

Charles I brought the idea of fashion design to the world at the beginning of the 19th century. Frederick worth was the first designer to sew his label into apparel, opening the door for transformation from a normal sense of despair to a fashionable sensation. The distinctions between the haute

. Fashion merged with clothing, becoming something that was adorned by everyone worldwide. The various stakeholders and procedures, including those involved in developing, and producing, all aspects of clothing distribution, marketing, retailing, advertising, and promotion. Hence, millions of people are employed by a variety of other industries that make up the term fashion industry. Currently, it is a multimillion-dollar business both Domestically and Internationally.

WHAT IS FASHION LAW

Fashion Law can be defined as an amalgamation of various kinds of laws viz. contract law, Employment Law, Consumer protection law but most importantly Intellectual property Law which can be regarded as the major tenet of Fashion Law. Laws were introduced to preserve the industry’s legal, particularly IP portfolio and govern every stage of a garment’s life cycle from the yarn to the shop windows, as is the case with any field that enjoys the kind of economic development that the fashion industry did. [1]People are aware of instances of design infringement and copying, but the increased understanding of intellectual property regulations has made IP producers more vigilant after feeling helpless in the face of a massive black market for counterfeit goods.

In the world of fashion, there is a continuing discussion about the thin line between creativity and theft. It is far too vital for the various industry entities to comprehend the laws that protect them, both from piracy and from claims of infringement, in such a controversial environment. Even if India’s fashion laws are not without flaws, they are far from being finished. With feedback from the stakeholders in the fashion industry, new regulations will be adopted as the sector expands and existing rules will be amended.

FASHION LAWS IN INDIA

The Fashion Design Council of India is a  major organisation that supports stricter and more comprehensive fashion laws in India (FDCI). The FDCI is a non-profit organisation that supports the Indian fashion industry and aims to ensure its long-term expansion. It coordinates several notable occasions, such as the twice-yearly India Fashion week and the India couture week. The council works with the textile minister and the commerce and industry minister of the Indian government to help improve the environment for the fashion industry in the nation. The council also plans events and initiatives supporting sustainable fashion domestically and internationally.

The Trademark Act of 1999, the geographical indication Act of Goods Act, the designs Act of 2000, and the Copyright Act of 1957 are the main laws that govern and safeguard intellectual property rights in the fashion sector in India. The presence of so many regulations could give the impression that a thorough system is in place of safeguard designs, but that is not always the case. Furthermore, the erratic relationships between these Acts frequently result in confusing situations at best and problematic legal gaps, at worst. It is crucial to comprehend these rules both independently and about one another to know how to safeguard fashion creations.

FASHION AND INTELLECTUAL PROPERTY

Intellectual property is the basis for protecting your concept and your idea, regardless of whether you are in Fashion or any other industry. The body of law known as Intellectual property safeguards the creative process. Simply, intellectual property is an intangible asset. Ideas themselves cannot be protected, but the creative presentation of ideas can. Essentially, intellectual property law is a blend of patents, copyright, and trademarks.

A vast range of intellectual property rights is covered by the fashion industry. Fashion industries include more than just clothing collections; they also produce footwear, jewellery, and other accessories. The fashion business is expanding quickly and many Indian designers, like Ritu Kumar, Rahul Bal, and JJ Valya have been successful in securing legal protection for their creations.

According to research done by the Indian association of chambers of commerce and industry the domestic designer clothing market in India will surpass Rs 11,000 crore by the year 2020. Although the contribution of Indian designers to the global market is currently at 0.32% it may increase to 1.7% by 2020. [2]

 FASHION LAW AND BUSINESS PARTICIPANTS

Working in the fashion industry we know that many large brands in the fashion and luxury industries engage attorneys to safeguard their trademarks. For legal disputes involving intellectual property rights, counterfeit goods, and other issues, large corporations engage attorneys.

In addition to these famous actors, photographers and designers, use attorneys to know their rights and defend them. A bright and better career can be built through fashion law expertise in such a circumstance.

BRAND SETUP

The word “brand” is an English word, it is most frequently employed in practice and informal speech. Therefore, a distinctive mark and name should be written on it to identify a product. This is known as a C brand and enables the product to be identified specifically. For the customer to be satisfied with the product and to continue to purchase that brand of goods the brand serves as a form of product identification. Everyone is aware of the brand’s strength, familiar with the numerous foreign companies that have developed a reputation in the Indian market. Any business must put in a lot of effort to succeed. The brand must be developed with various objectives, but it is crucial to your success when it comes to creating and developing a personal brand. Understanding your body language is also essential if you want to build your brand. Leadership skills should be inside if you want to create a personal brand. You can only then effectively impart your knowledge and experience. Like a leader, exude seriousness in your personality. You must advance with fresh concepts if you want to stand out from the pack.

SUPPLY CHAIN

A supply chain is the web of vendors, people, organisations, technology, activities, and resources a company use to deliver a good or service. All of these organisations could be involved in the sourcing, purchasing, manufacturing, selling or logistical handling of raw materials or equipment that ultimately aids in the delivery of finished items to the final consumers.

A supply chain is a network made up of the various processes necessary to deliver a good or service to a customer. These procedures entail purchasing raw materials, turning them into completed goods and distributing them to end customers.

Product development, marketing, operations, distribution and customer service are the fundamental components of a supply chain process. Producers, vendors, warehouses, shipping companies, distribution centres, and retailers are among the participants in this process. [3]

PRODUCTION PROCESS

The series of interconnected steps known as the production process is what enables materials to be transformed into products with higher value when they are carried out. It is a process that runs linearly and methodically, with certain input elements coming in at the start and some at the end. Its goal is to satisfy consumer demand. Factors are the components that go into the production process. These elements are frequently referred to as raw materials. The output is distributed to the final customer.

The change of components through direct or indirect activities is a part of the production process. The transformation of the substance into something fit for immediate consumption is the result of immediate actions. The material is altered during mediation for it to move on to the next production stage. Buildings, equipment, computers, and workers who can do productive tasks are all considered a change of case equipment. Contrarily, transformed elements are typically the raw materials and parts that when combined create consumer items.

DISTRIBUTION PROCESS

To distribute a product means to make it available to a wide audience so they can purchase it. Selling and distributing goods and services from the producer to the consumer is known as distribution. Another name for its product distribution. To keep customers satisfied and all participants in the distribution chain satisfied as firms become more global, the distribution must be improved.  Depending on how long the distribution route is, there may be more than one person involved in the distribution.

Distribution refers to the distribution of money, equity, or tangible goods to the company’s stockholders. The distribution of money and income over the course of a year is called distribution. When a corporate generates money, it can decide whether to keep it in the company or distribute some of the earnings to its shareholders. Distributions can be made to shareholders regularly, such as monthly, quarterly, or annually. Distributions to shareholders are typical for pass-through firms like S corporations and limited liability companies (LLCs). Pass-through taxation spares businesses from direct taxation. Profit from taxable companies is instead distributed to shareholders. [4]

FRANCHISING

A franchise business is one in which the owner of the company or business sells the rights to his company’s name, logo, business strategy etc to a different person or corporation. A franchisee is a person to whom the business’s owner sells this right. The fact that franchising is currently a very popular method of conducting a company, you can discover entrepreneurs operating franchise businesses in each location.

MARKETING AND SALES

We are aware that business people provide a range of products and services for our use. These aren’t always made in locations where people buy them. These days, villages also sell goods made in neighbouring nations and around India. This indicates that manufacturers constantly work to maintain demand for their goods and ensure that customers can buy them wherever in the world. As a result, when we go to the market to buy ready-made shirts, we will discover that they are offered in a variety of quality, colours and prices among other things and we may choose the shirts according to our preferences. In addition, the manufacturer must make sure that customers are aware of his product and its qualities.

INTERNATIONAL TRADE

Trade is the general term used to describe the exchange of commodities and services between two parties. Detailed examination reveals that trade, which is associated with the distribution of manufactured items, encompasses all those economic activities. Similarly to this, international trade refers to any exchange of commodities and services between two nations.

CONCLUSION

Because practically all current economies are open economies, international trade is the foundation of the modern period. International specialisation is what drives most global trade. The country benefits from trade when there is a comparative difference and a relative difference in expenses. However, if costs are equally different, then there will be no profit from foreign trade.

Name- Agnikanya Bhattacharjee , Techno India University, 7439025690


[1] Puneet kapani, virtual meets reality; The future of fashion shows, entrepreneur (accessed 20th Nov,2022) https://www.entrepreneur.com/en-in/lifestyle/virtual-meets-reality-the-future-of-fashion-shows/357898

[2] Vidushi trehan at Khurana & Khurana Advocates and IP Attorneys (accessed on 25th Nov) https://www.khuranaandkhurana.com/2021/10/28/demystifying-fashion-law-in-india/?amp=1

[3] Shivani vora (accessed on 21th Nov)  https://www.legalserviceindia.com/legal/article-3317-fashion-and-intellectual-property.html

[4] Shivani vora (accessed on 22th Nov)  https://www.legalserviceindia.com/legal/article-3317-fashion-and-intellectual-property.html

1 thought on “<strong>FASHION LAW AND BUSINESS PARTICIPANTS</strong>”

Comments are closed.